The Machine That Does the Work
Turned a strong-but-overlooked design system into shared infrastructure for a multi-thousand-person org — the groundwork that made AI-era speed possible.
The record
CE/W-02 Role Director of Product Design
Org GoDaddy
Timeframe 12 months
Team Design system + UX Engineering core, within a 25-person Global Design Foundations org
~40% documentation clarity
+20% contribution confidence
high-8s/10 component adoption
Full case study in progress.