Chad EngleCE/INDEX

I build design orgs
& raise the bar.

the short version. The longer one is below.

Director of Product Design at GoDaddy. I build and scale design orgs across disciplines and countries. Right now, that means leading them through the AI transition.

Work — the index

CE/W-01 GoDaddy

Governance for AI Coding Tools

GoDaddy's UX, accessibility, and legal standards, built into the AI coding tools teams already use so issues get caught as code is written, not in review. A small team built it, and 90% of the UX org now uses it.

AI + leverage CE/W-02 GoDaddy

The Blank Page Problem

The oldest problem in onboarding: customers who know exactly what they want to build, stopped cold by an empty page. We shipped six months of roadmap in six weeks, and successful customer activation doubled.

Speed + ambiguity CE/W-03 GoDaddy

The Machine That Does the Work

Rebuilt an under-leveraged design system into shared infrastructure, so thousands of people could move independently and still ship one coherent product.

Org leadership CE/W-04 BoomTown

Two Minutes Instead of an Hour

BoomTown's first mobile app and first API, built in parallel from a standing start. Designed around one behavior: when a lead reaches out, the agent responds in minutes, not hours.

Zero-to-one

Writing

CE/E-01

Divergence Is a Tax

APR 2026 CE/E-02

The System Is the Infrastructure

MAY 2026 CE/E-03

The Floor Is Rising. The Ceiling Isn't Dropping.

JUN 2026