BoomTown's first mobile app and first API, built in parallel from a standing start. Designed around one behavior: when a lead reaches out, the agent responds in minutes, not hours.
Zero-to-one CE/W-02Turned a strong-but-overlooked design system into shared infrastructure for a multi-thousand-person org — the groundwork that made AI-era speed possible.
Org leadership CE/W-03When generative AI arrived, we bet it could fix the oldest problem in onboarding: customers who know what they want to build, stopped cold by an empty page. Six months of roadmap, shipped in six weeks — and twice as many customers made it through.
Speed + ambiguity