the through-line. Everything below is the evidence.
Right now that’s leading Global Design Foundations at GoDaddy — a 20-person design and UX engineering team inside a ~130-person UX org. We own the global design system, identity and SSO, and digital care experiences serving 20M+ customers. The work is data-intensive, workflow-heavy, and increasingly agentic. We’re running AI initiatives that are making the whole team fluent in the tooling.
I got here the long way. Trained as a graphic designer, started agency-side, went independent, then spent seven years at BoomTown — joining around employee 30 and growing with it to ~300 people and $40M revenue — product designer to Creative Director to Director of Product Design, building a real estate tech platform and CRM where hundreds of clients each carried their own branding, MLS/IDX compliance, and data privacy constraints.
In 2019 I moved to GoDaddy and grew a three-person team into a 22-person product and service design org spanning six acquired product teams and $500M+ ARR. Along the way I hired twelve-plus designers including Principals, hired managers and Directors, and rewrote the leveling guide the whole design organization used.
A pattern I excel at: a design function that needs a reset. I like the hard challenges. Building the machine that does the work interests me more than any single artifact it produces — and that argument could get its own essay.
Outside of design, it’s the outdoors, cycling, and a love for all things vintage — air-cooled Porsches, vintage military watches, BMW airheads, things engineered so the form couldn’t have been otherwise. Same standard I hold product work to.
Hiring against a problem that sounds like any of this? Say hi.